Your work matters.
Let’s share your story.
More of the right customers.
Less marketing guesswork.
Reach beyond your postcode without losing what makes you local.
Build trust before the first conversation.
Whatever your sector, your digital presence should be working harder.
WEBSITES, SEO, CONTENT AND STRATEGY
Make it easier for the right people to find you, understand you and choose you
Jinx Consulting helps businesses and organisations build a stronger digital presence through clear websites, practical SEO, consistent content and connected digital marketing.
When the work calls for more, we also bring deep experience in strategy, communications, engagement and evaluation, helping you connect what people see with what your organisation is trying to achieve.
Clear thinking behind every click
Digital marketing works better when the thinking behind it is clear
A website, a search strategy and a social media presence should not feel like separate jobs. They should work together to explain what you do, build trust and make the next step easy.
We bring digital marketing, communications and practical strategy into one connected approach. That means we can help you sharpen the message, choose the right channels, create the work and keep improving it over time.
Professional Digital Marketing support
What would make the biggest difference to your business right now?
You may need a complete digital marketing plan, or one important piece fixed first. We will help you identify what matters, focus the work and build from there.
Website Design & Development
Clear, user-friendly websites that explain your services, build confidence and help visitors take the next step.
SEO & Content Optimisation
Practical SEO and well-structured content that help the right people find and understand your business
Social Media Management
Planned, consistent social media that keeps your business visible without taking over your week.
Content Marketing & Copywriting
Useful content and clear copy that sound like your business and answer the questions your audience is asking.
Graphic Design & Brand Support
Professional, consistent visual communication for websites, social media, campaigns, reports and everyday business materials.
Website Care & Maintenance
Ongoing updates, maintenance and security support to keep your website current, reliable and working as it should.
Practical knowledge, freely shared
Useful insights you can put to work
Why your social media is not generating enquiries, and what to fix first
Many small businesses are active on social media but still feel disappointed by the results. They post updates. They share...
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What is search intent, and why does it matter for SEO?
Search intent is one of the most important ideas in Search Engine Optimisation (SEO), but it is also one of...
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SEO vs Google Ads: which is better for small businesses?
One of the most common questions small and medium-sized business owners ask about digital marketing is: “Should we invest in...
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How do you know if SEO is working?
When a small business invests in Search Engine Optimisation (SEO), one of the first questions is usually: “Are we ranking...
Read MoreStrategy behind the delivery
Digital delivery with real-world experience behind it.
Good marketing is not only about being visible. It is about understanding the people you need to reach, communicating something worthwhile and giving them a clear reason to act.
That is where our broader experience matters. Kate and Richard bring more than 20 years of combined experience across not-for-profits, public health, health and wellbeing, communications, research, evaluation and community-focused work. We understand how trust is built, how complex ideas become clear messages and how good strategy turns into practical delivery.
20+ years of combined experience
Experience across communications, not-for-profits, health and wellbeing, public health, research and community impact.Two complementary perspectives
Evidence and insight from Kate, paired with Richard’s strengths in communication, storytelling and hands-on digital delivery.
Strategy through to implementation
We can help clarify the direction, shape the message and deliver the website, content or campaign that brings it to life.
The faces behind Jinx Consulting
Two perspectives.
One connected approach
Principal Consultant
Kate Mallia
Kate brings a research-led lens to SEO, website performance, content strategy and audience behaviour. Her background in evaluation, data interpretation and applied research helps clients understand what is working, where opportunities are being missed and what to improve next.
Principal Consultant
Richard Massey
A clear way forward
Clear thinking. Practical action. Ongoing improvement
We keep the process straightforward and collaborative. Whether we are building a website, planning a campaign or supporting a broader consulting project, the work follows the same practical rhythm.
Discover
We listen, ask the right questions and understand your goals, audiences, challenges and existing work.
Strategise
We identify the priorities and shape a realistic plan around what will make the greatest difference.
Create
We develop the website, content, campaign, strategy or practical tools needed to move the work forward.
Optimise
We review what the evidence is telling us, refine the work and strengthen performance over time.
Grow
We help you build on what is working, respond to new opportunities and keep your digital presence or organisation moving in the right direction.
When the work goes beyond Marketing
Practical consulting for organisations doing important work
Our consulting experience remains a central part of Jinx Consulting. We support organisations that need to make sense of a challenge, plan their next move, bring people into the process or show the value of what they do.Â
This work also makes our digital marketing stronger. It helps us see the strategy behind the website, the audience behind the analytics and the real-world purpose behind the message.
Strategic Planning
Clear priorities and practical plans that people can understand, use and act on.
Program Evaluation & Impact Measurement
Proportionate evaluation that helps you understand progress, strengthen delivery and communicate impact.
Community Engagement & Co-design
Thoughtful engagement that brings lived experience, local knowledge and stakeholder perspectives into the work.
Strategic Communications
Clear communication strategies for organisations, programs, change, campaigns and community-facing work.
Grant Writing & Funding Submissions
Clear, evidence-informed grant writing and funding submission support for community, health and organisational projects.
Project Management & Delivery Support
Structured project management and delivery support to help organisations move from planning to practical implementation.