Our team
Meet Richard Massey
Digital strategy, clear communication and practical online growth.
Richard Massey helps businesses and organisations build stronger digital foundations through clear strategy, practical website development, social media planning, SEO and content that speaks to the right audience.
With a strong background in communications and community engagement, Richard brings a people-first lens to digital marketing. His work focuses on helping clients cut through the noise, communicate with confidence and build an online presence that feels professional, purposeful and genuinely connected to their goals.
Richard Massey brings over a decade of experience across strategic communications, digital marketing, community engagement and public-facing campaign development. As a founding director of Jinx Consulting, Richard leads with a strong belief that effective digital marketing starts with clear thinking, purposeful messaging and a genuine understanding of the audience a business or organisation is trying to reach.
With a background spanning government, health, not-for-profit and private sector environments, Richard is known for helping clients turn complex ideas into clear, accessible and engaging digital communication. His work connects strategy, story and delivery, supporting clients to strengthen their websites, improve their online visibility, plan meaningful content and communicate with confidence across digital channels.
“Good digital marketing is not just about being seen. It is about being understood, trusted and easy to choose.”
At Jinx Consulting, Richard works across website development, SEO, social media strategy, content planning and digital communications. He helps businesses and organisations build online platforms that are not only visually professional, but easy to navigate, search-friendly and aligned with the way their audiences make decisions. His approach is practical and grounded, focusing on digital activity that builds trust, improves visibility and supports long-term growth.
Clients value Richard for his ability to bring clarity to digital overwhelm. Whether shaping website content, developing social media direction, refining messaging or planning a broader digital presence, he helps clients understand what matters, what can be improved and how to communicate in a way that feels authentic and effective.
Richard’s broader consulting experience continues to inform his digital marketing work. His background in community engagement, behaviour change, public health and place-based initiatives gives him a strong understanding of how people connect with information, make decisions and build trust over time. This people-centred lens allows him to create digital strategies that are not just technically sound, but meaningful, accessible and aligned with each client’s goals.
